Marketing The Core
Marketing The Core by Roger A. Kerin is a comprehensive resource published by McGraw Hill LLC in 2024. This 10th edition, consisting of 595 pages, aims to enhance the learning experience for both students and instructors in the field of marketing. The text is designed to provide a robust framework for understanding key marketing concepts, emphasizing engagement, leadership, and innovation.
Readers will find that this edition focuses on creating an exceptional educational experience through a well-structured approach to marketing principles. The content is informed by a rigorous assessment process, ensuring that the learning tools included are relevant and effective for today’s marketing landscape. With topics covering business and economics, marketing, and commerce, this book serves as a valuable resource for those looking to deepen their understanding of the marketing discipline.
Official synopsis Publisher
“The goal of the 10th edition of Marketing is to create an exceptional experience for today’s students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education”– Provided by publisher.
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