Strategic Marketing Problems: Cases And Comments
“Strategic Marketing Problems: Cases And Comments” by Roger A. Kerin is a comprehensive resource published by Pearson College Div in 2006. This 11th edition spans 722 pages and is presented in English, focusing on the development of decision-making skills in marketing. The book introduces essential concepts and tools for structuring and solving marketing challenges, supported by extensive case studies that allow readers to apply these concepts in practical scenarios.
Readers will find a thorough exploration of marketing management through 10 chapters and 44 cases that reflect contemporary marketing perspectives and practices. The content addresses various topics, including financial aspects, opportunity analysis, market segmentation, product and service strategy, and integrated marketing communication. This edition serves as a valuable tool for marketing executives and professionals seeking to enhance their understanding and application of marketing strategies.
Official synopsis Publisher
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice.
Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs.
For marketing executives and professionals.
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