How to Understand and Use Design and Layout
How to Understand and Use Design and Layout by Alan Swann, published by F+W Media on March 15, 1991, is a comprehensive resource for both beginners and experienced designers. This 144-page book explores the essential function of design in communication, whether related to a product, concept, or company. It breaks down the subject into three main sections, covering basic design principles, design decisions, and various design projects, providing a structured approach to understanding how design can be effectively utilized.
Readers will find hundreds of illustrations, step-by-step instructions, and exercises that clarify each lesson, making complex concepts accessible. The book also includes case studies and checklists at the end of each section to reinforce key points. With a focus on art and graphic arts, this edition serves as both a foundational guide for newcomers and a sourcebook for seasoned designers seeking fresh ideas and approaches.
Official synopsis Publisher
The function of design is to communicate–whether it’s about a product, concept or a company. This comprehensive book shows readers how design works and how it can work for them. It provides all the groundwork a beginner needs, and acts as a sourcebook for experienced designers who are is looking for fresh ideas and approaches.
Authors Alan Swann and David Dabner break the subject down into three comprehensive sections:
– BASIC DESIGN PRINCIPLES details the ground rules of design, type and color
– DESIGN DECISIONS examines the various stages of design–including the initial brief, copy, imagery and results–and how each may be analyzed
– DESIGN PROJECTS AND CATEGORIES reviews various types of design with commentary on how the above principles have been applied
Hundreds of illustrations, step-by-step instructions, exercises and case studies clarify every lesson, while checklists at the end of each section highlight all the points readers need to remember.
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