The New Graphic Design School
The New Graphic Design School by Alan Swann, published by Wiley on July 15, 1997, is a comprehensive resource for those interested in graphic design. This second edition spans 192 pages and is presented in English, offering a structured course compiled by a practicing designer with two decades of experience. The book covers essential topics such as computer-aided design and the application of software in various commercial design contexts.
Readers will find practical guidance on design for magazines, books, packaging, advertising, and corporate branding. The book includes full-color illustrations and projects designed for students, along with solutions to real-life design challenges. With a focus on both foundational principles and contemporary practices, this edition serves as a valuable tool for anyone looking to enhance their skills in graphic arts and design.
Official synopsis Publisher
A thorough, carefully structured course in graphic design compiled by a practising designer with 20 years of experience Completely revised and updated to cover computer-aided design and the use of software applications in all aspects of commercial design Practical guidance on design for magazines, books, packaging, advertising, and corporate design Tips on producing professional work from leading design practitioners Illustrated in full color throughout, including projects for students to work through and solutions to real-life problems
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