Consumer Behaviour in Tourism
Consumer Behaviour in Tourism by Susan Horner is a comprehensive text published by Routledge on December 15, 2020. This fourth edition, spanning 484 pages, provides an updated exploration of tourism and contemporary tourist behavior, emphasizing how this understanding can be applied to effectively manage and market various sectors within the tourism industry, including hospitality, transport, and visitor attractions.
Readers will find new material addressing the influence of Information Communication Technologies, such as social media and virtual reality, as well as discussions on climate change and sustainability in relation to tourist behavior. The edition also includes thirty new international case studies covering a range of current topics, from Airbnb and overtourism to the impacts of Covid-19 and wellness tourism. Each chapter is designed to facilitate student engagement with conclusions, discussion points, and exercises, making this book a valuable resource for those studying tourism and consumer behavior.
Official synopsis Publisher
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
This fourth edition has been updated to include:
- new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
- thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
- new online resources including PowerPoint slides and a case archive.
Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
Publisher
Topics
FAQ
What is “Consumer Behaviour in Tourism” about?
Who is the author of “Consumer Behaviour in Tourism”?
When was “Consumer Behaviour in Tourism” published?
What is the ISBN for “Consumer Behaviour in Tourism”?
What are the book details (language, pages, edition)?
