Sales Management Theory and Practice
Sales Management Theory and Practice by Bill Donaldson is a comprehensive resource published by Palgrave Macmillan on June 15, 2007. This third edition spans 376 pages and is presented in English. The book addresses the evolving landscape of sales management, focusing on the impact of key customer dynamics, advancements in information technology, and the effects of globalization on sales operations.
Readers will find an updated exploration of significant changes in the field, making this textbook suitable for undergraduate, postgraduate, and MBA students interested in sales and management. The content reflects contemporary challenges and practices in business and economics, particularly in sales and selling, providing a thorough understanding of the current sales environment.
Official synopsis Publisher
Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking into account and exploring these interesting and significant changes, this new edition of Bill Donaldson’s highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.
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