Measuring Customer Experience How to Develop and Execute the Most Profitable Customer Experience Strategies
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies by Philipp Klaus is published by Palgrave Macmillan UK and was released on December 4, 2014. This edition spans 166 pages and is presented in English. The book provides a comprehensive guide to understanding the critical role of customer experience in a company’s success, utilizing scientific tools and global data to address market challenges.
Readers will find a thorough exploration of effective customer experience management strategies designed to enhance performance and profitability. The content focuses on key areas such as customer relations, strategic planning, and leadership within the context of business and marketing. This resource aims to equip professionals with the knowledge needed to navigate the complexities of customer experience in today’s competitive landscape.
Official synopsis Publisher
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
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