Studying Politics Across Media
Studying Politics Across Media by Leticia Bode, published by Taylor & Francis Group on February 26, 2019, is a comprehensive exploration of the methods required to analyze the intricate media landscape. This edition, comprising 138 pages, delves into the complexities of political communication research that spans multiple media platforms, emphasizing the importance of understanding the hybrid media system that characterizes contemporary information consumption.
Readers will find a detailed examination of the challenges and nuances involved in studying political communication across various media outlets, from traditional newspapers and television to modern social media. The book highlights the significance of recognizing how different platforms influence the dissemination and reception of information, offering insights into universal experiences and platform-specific effects. By addressing the multifaceted nature of media consumption, this work contributes to the fields of political science, communication policy, and media studies.
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This book highlights the diverse methods needed to study a complex media environment, and the nuance and richness of the understanding gained by doing so, by offering examples of political communication research considering multiple platforms simultaneously.
Political communication research that considers multiple media platforms is difficult and expensive to perform, and therefore relatively rare. Yet studying media platforms in isolation ignores the realities of the varied and complicated contemporary media experience, where most individuals consume information from multiple media outlets. Media platforms, from traditional outlets such as newspapers and television to newer online platforms such as social media, have proliferated in recent years. This makes the media environment itself more complex, as classic understandings of how the media function give way to a growing recognition of the hybrid media system, where divisions between content and producers are opaque, and where information is gleaned from increasingly diverse and numerous sources.
Studying political communication across platforms allows better understanding of which types of experiences and effects are universal, and which are specific to particular platforms.
This book was originally published as a special issue of Political Communication.
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