Media Psychology Exploration and Application
Media Psychology Exploration and Application by Navin Kumar, published by Taylor & Francis Group in 2020, offers a thorough examination of media psychology as a distinct field of study. This 276-page book provides insights into the emergence and application of media psychology, focusing on themes such as consumer behavior, mass media, and the cultural implications of media messages, particularly within the Indian context.
Readers will find a detailed exploration of how media psychology influences individual and group behavior, alongside discussions on citizenship, pedagogy, and the concept of digital altruism. The book also addresses various research methods that evaluate the impact of mass media on audiences and the reciprocal effects of audiences on media operations. This edition serves as a valuable resource for students and researchers in psychology, media studies, and related fields.
Official synopsis Publisher
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media.
This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
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