Fashion Public Relations
Fashion Public Relations by Sar Perlman, published by Bloomsbury Academic on March 2, 2010, is a comprehensive resource that explores the intricacies of public relations within the fashion industry. This first edition spans 416 pages and is presented in English. The book offers a practical approach to image management, featuring in-depth case studies of notable apparel and textile companies alongside the public relations firms that support them.
Readers will find a focus on the pragmatic aspects of public relations, emphasizing the fundamental principles relevant to the fashion sector. The text is designed to equip students with essential techniques and approaches necessary for a successful career in fashion public relations, placing concepts in a real-world context that reflects the challenges they will encounter in the business environment.
Official synopsis Publisher
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.
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