Fashion Trends Analysis and Forecasting
Fashion Trends Analysis and Forecasting by Eundeok Kim, published by Bloomsbury Academic on February 11, 2021, is a comprehensive exploration of the theory and practice of forecasting within the fashion industry. This second edition spans 184 pages and is presented in English, offering insights into how trends are identified and analyzed in a rapidly evolving global market. The book utilizes professional case studies to illustrate various forecasting techniques and concepts, making it a valuable resource for those interested in the dynamics of fashion and its future.
Readers will find an updated model of the fashion trend analysis and forecasting process, with expanded discussions on contemporary topics such as social media, digital influencers, and sustainability. The text addresses the implications of individualism and the shift towards sustainable practices, including recycled fashion, garment rental, and the circular economy. Key topics covered include the characteristics of innovation, the influence of consumer groups, and the roles of fashion professionals in shaping trends, providing a thorough understanding of how forecasting impacts business decisions in the fashion and textile industry.
Official synopsis Publisher
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.
This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.
With the rise of individualism and concern for the sustainable world, the authors also walk you through the ‘end of fashion’ and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.
Key topics
– The characteristics of an innovation
– The influence of consumer groups
– Long- and short-term fashion forecasting
– Sociocultural factors and their influence on trends
– Fashion professionals’ roles in creating and supporting trends
– Consumer and industry trends accelerating product innovation and diffusion
– Changing trend forecasting formats
– The influence of trend forecasting on business decisions
Publisher
Topics
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