youthjuice
In *youthjuice*, E.K. Sathue presents a surreal and satirical exploration of beauty culture through the eyes of a 29-year-old copywriter, Sophia Bannion. Set against the backdrop of New York’s SoHo, this edition, published by Soho Press Inc on April 29, 2025, spans 288 pages and is written in English. The narrative delves into Sophia’s experiences at HEBE, a luxury skincare and wellness company, where she grapples with the superficial allure of beauty and the darker realities that accompany it.
Readers will encounter a blend of horror and humor as Sophia becomes entangled in the glamorous yet grotesque world of HEBE and its charismatic CEO, Tree Whitestone. The story unfolds with a focus on the unsettling secret behind the product youthjuice, leading Sophia to confront her own desires and the lengths she will go to maintain her beauty. This book engages with themes of friendship, the beauty industry, and societal expectations, offering a thought-provoking commentary on contemporary culture.
Official synopsis Publisher
American Psycho meets The Devil Wears Prada: outrageous body horror for the goop generation
A 29-year-old copywriter realizes that beauty is possible—at a terrible cost—in this surreal, satirical send-up of NYC It-girl culture.
From Sophia Bannion’s first day on the Storytelling team at HEBE (hee-bee), a luxury skincare/wellness company based in New York’s trendy SoHo neighborhood and named after the Greek goddess of youth, it’s clear something is deeply amiss. But Sophia, pushing thirty, has plenty of skeletons in her closet next to the designer knockoffs and doesn’t care. Though she leads an outwardly charmed life, she aches for a deeper meaning to her flat existence—and a cure for her brutal nail-biting habit. She finds it all and more at HEBE, and with Tree Whitestone, HEBE’s charismatic founder and CEO.
Soon, Sophia is addicted to her HEBE lifestyle—especially youthjuice, the fatty, soothing moisturizer Tree has asked Sophia to test. But when cracks in HEBE’s infrastructure start to worsen—and Sophia learns the gruesome secret ingredient at the heart of youthjuice—she has to decide how far she’s willing to go to stay beautiful forever.
Glittering with ominous flashes of Sophia’s coming-of-rage story, former beauty editor E.K. Sathue’s horror debut is as incisive as it is stomach-churning in its portrayal of all-consuming female friendship and the beauty industry’s short attention span. youthjuice does to skincare influencers what Bret Easton Ellis did to yuppies. You’ll never moisturize the same way again.
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