Writing High-Tech Copy That Sells
Writing High-Tech Copy That Sells by Janice M. King is a practical reference published by Wiley on January 25, 1995. This edition spans 288 pages and is presented in English. The book offers step-by-step guidance through the process of planning, designing, writing, contracting, and producing marketing and promotional materials specifically for technology-based products.
Readers will find comprehensive insights into technical copywriting, including strategies for addressing international markets, cultural biases, and the complexities of computer jargon. The book also explores nonprint marketing avenues such as video, email, fax, and interactive presentations, providing numerous examples drawn exclusively from the high-tech industry. This resource is designed for those looking to enhance their skills in advertising and promotion within the business and economics sector.
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A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.
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