Writing a Convincing Business Plan
Writing a Convincing Business Plan by Arthur R. DeThomas, published by Barrons Educational Series in 2001, is a comprehensive guide designed for individuals starting or managing small-to-medium-sized businesses. This second edition spans 262 pages and is presented in English. The book focuses on essential aspects of business planning, including creating financing proposals, outlining business operations and goals, and forecasting markets and sales.
Readers will find practical insights into developing marketing and operating plans, as well as strategies for obtaining financing from various sources. This edition also includes a valuable list of business and library resources, along with relevant website addresses tailored for small business owners. Emphasizing practical problem-solving, the content is grounded in realistic business scenarios, making it a useful resource for anyone looking to navigate the complexities of strategic planning in the business landscape.
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Creating a financing proposal, describing the business’s operations and goals, forecasting markets and sales, creating marketing and operating plans, obtaining financing from primary and secondary sources, and much more. This new edition also features a list of names and addresses of business and library resources, as well as web site addresses that are especially useful to small business owners. Titles in Barron’s Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.
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