Win with Advanced Business Analytics Creating Business Value from Your Data
“Win with Advanced Business Analytics: Creating Business Value from Your Data” by Jean-Paul Isson, published by John Wiley & Sons on October 9, 2012, is a comprehensive guide designed to help businesses harness the power of analytics and big data. This edition spans 416 pages and is presented in English. The book addresses the challenges many organizations face in understanding and implementing business analytics, offering clear guidance for both management and executives who may not fully grasp the value and benefits of these tools.
Readers will find that the book emphasizes the integration of various types of intelligence, including web analytics, customer feedback, and competitive insights, into business practices. It provides essential concepts and frameworks for implementing business analytics in a nontechnical manner, supported by case studies from diverse industries. By exploring how to leverage big data effectively, “Win with Advanced Business Analytics” aims to equip companies with the knowledge needed to navigate the complexities of data-driven decision-making in today’s global economy.
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Plain English guidance for strategic business analytics and big data implementation
In today’s challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don’t even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.
- Provides the essential concept and framework to implement business analytics
- Written clearly for a nontechnical audience
- Filled with case studies across a variety of industries
- Uniquely focuses on integrating multiple types of big data intelligence into your business
Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
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