Who Was Levi Strauss?
Who Was Levi Strauss? by Ellen Labrecque is a 112-page biography published by Penguin on March 9, 2021. This book explores the life of Levi Strauss, a young German immigrant who transformed his career from selling sewing supplies in New York City to creating the iconic blue jeans during the California Gold Rush. The narrative highlights how Strauss aimed to provide miners with durable clothing, ultimately leading to a significant impact on fashion and culture.
Readers will discover the remarkable journey of Levi Strauss as he navigates the challenges of the 19th century and the American West. The book delves into themes of immigration, entrepreneurship, and the historical context of clothing and dress in the United States. This edition presents a concise yet informative look at how one man’s innovation in the clothing industry has left a lasting legacy.
Official synopsis Publisher
How did an immigrant who sold sewing supplies in New York City reinvent himself in the American West by creating the most iconic pair of pants in the world? Find out in this addition to the Who HQ library!
As a young working-class German immigrant, Levi Strauss left his family’s dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn’t looking for gold — he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans — pants made of strong denim fabric — which have become one of the most beloved and fashionable clothing items in the world. Who Was Levi Strauss? follows the remarkable journey of this American businessman, and takes a look at how one man and a pair of pants changed fashion and the world forever.
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