What Is Strategy and Does It Matter?
What Is Strategy and Does It Matter? by Richard Whittington, published by Cengage Learning EMEA on December 21, 2000, is a revised edition that delves into the fundamental assumptions of management orthodoxy. This 151-page book presents four theoretical approaches to strategy-making, applying them to key strategic issues and illustrating their practical implications through various examples.
Readers will find a critical examination of their own approaches to strategy-making, as the book encourages reflection on personal practices. The updated edition includes expanded discussions on contemporary topics such as the resource-based and knowledge-based views of the firm, along with new examples drawn from international, service, and e-business sectors. This comprehensive exploration of strategic planning aims to enhance understanding of the complexities involved in effective strategy formulation.
Official synopsis Publisher
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors.
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