W. K. Kellogg
W. K. Kellogg by Laura Hamilton Waxman, published by Lerner Publishing Group in 2007, is a 48-page exploration of the life and achievements of William Kellogg. Written in English, this book details Kellogg’s journey from a broom salesman in Battle Creek, Michigan, to a significant figure in the breakfast cereal industry. It highlights his collaboration with his brother, Dr. John H. Kellogg, in developing innovative grain preparation methods, leading to the creation of cornflakes and the founding of the W.K. Kellogg Co.
Readers will find a comprehensive account of Kellogg’s impact on breakfast eating habits and his pioneering efforts in national advertising campaigns. The narrative also covers his retirement in 1929 and his lasting influence through the establishment of the W.K. Kellogg Foundation, which became a prominent philanthropic organization in America. This biography provides insights into the historical and technological aspects of Kellogg’s contributions, making it a valuable resource for those interested in juvenile nonfiction and biographies.
Official synopsis Publisher
William Kellogg was born in Battle Creek, Michigan. After working as a broom salesman, he worked with his brother, Dr. John H. Kellogg, during the 1890s to develop new ways to prepare grain for breakfast cereals. After their first success with flaked wheat, they developed a cornflake, and in 1905 Will went on his own to form the Battle Creek Toasted Corn Flake Co. It was soon renamed the W.K. Kellogg Co., and he achieved great financial success with his line of breakfast foods and revolutionized the words breakfast eating habits. He was a pioneer in large national advertising campaigns to promote a product. In 1929 he retired as president but remained chairman of the board until 1946. In 1930 he established the W.K. Kellogg Foundation, which became one of Americas richest philanthropic organizations.
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