Visual Data Storytelling with Tableau
Visual Data Storytelling with Tableau by Lindy Ryan, published by Addison-Wesley in 2018, is a comprehensive guide designed to enhance your ability to tell impactful data stories using Tableau, the leading data visualization tool. This full-color edition spans 244 pages and is written in English, offering a structured approach to organizing data and conducting analysis with a storytelling focus. The book emphasizes the importance of visual discovery and articulating findings through well-curated visualizations and narratives, making it accessible even for those without prior visualization experience.
Readers will find step-by-step guidance on various aspects of design practice and data visualization, supported by realistic examples and classroom-tested exercises. The content covers essential skills such as crafting compelling stories by integrating data science and visual design, planning data collection, and selecting appropriate charts for different audiences. Additionally, the book explores best practices in visualization and includes case studies to illustrate effective and ineffective approaches. This resource is suitable for a diverse audience, including analysts, executives, students, instructors, and journalists, aiming to improve their data storytelling capabilities.
Official synopsis Publisher
Tell Insightful, Actionable Business Stories with Tableau, the World’s Leading Data Visualization Tool!
Visual Data Storytelling with Tableau brings together knowledge, context, and hands-on skills for telling powerful, actionable data stories with Tableau. This full-color guide shows how to organize data and structure analysis with storytelling in mind, embrace exploration and visual discovery, and articulate findings with rich data, carefully curated visualizations, and skillfully crafted narrative.
You don’t need any visualization experience. Each chapter illuminates key aspects of design practice and data visualization, and guides you step-by-step through applying them in Tableau. Through realistic examples and classroom-tested exercises, Professor Lindy Ryan helps you use Tableau to analyze data, visualize it, and help people connect more intuitively and emotionally with it.
Whether you’re an analyst, executive, student, instructor, or journalist, you won’t just master the tools: you’ll learn to craft data stories that make an immediate impact–and inspire action.
Learn how to:
– Craft more powerful stories by blending data science, genre, and visual design
– Ask the right questions upfront to plan data collection and analysis
– Build storyboards and choose charts based on your message and audience
– Direct audience attention to the points that matter most
– Showcase your data stories in high-impact presentations
– Integrate Tableau storytelling throughout your business communication
– Explore case studies that show what to do–and what not to do
– Discover visualization best practices, tricks, and hacks you can use with any tool
– Includes coverage up through Tableau 10
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