Unfolding the Napkin The Hands-on Method for Solving Complex Problems with Simple Pictures
Unfolding the Napkin: The Hands-on Method for Solving Complex Problems with Simple Pictures by Dan Roam is an illustrated workbook published by Portfolio in 2009. This edition, comprising 286 pages, serves as a companion to Roam’s previous work, The Back of the Napkin, and focuses on practical applications of visual thinking techniques in various business contexts. The book aims to guide readers through the process of solving complex problems using simple visual tools, making it accessible for individuals at all skill levels.
Readers will find a structured approach that includes step-by-step guidelines, detailed case studies, and exercises designed to enhance their visual problem-solving abilities. The workbook emphasizes the four-step visual thinking process—look, see, imagine, and show—allowing readers to improve their visual imagination and recognize the appropriate visual solutions for different types of problems. With ample space for drawing and practical exercises, Unfolding the Napkin provides a hands-on experience for those looking to apply visual thinking in business and decision-making scenarios.
Official synopsis Publisher
An original workbook companion to the acclaimed business bestseller The Back of the Napkin
Dan Roam’s The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.
The companion workbook, Unfolding the Napkin, helps readers put Roam’s principles into practice with step-by-step guidelines. It’s filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from “I can’t draw” to “Here is the picture I drew that I think will save the world.”
The workbook teaches readers how to:
•Improve their three “built-in” visual problem solving tools.
•Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.
•Instantly improve their visual imaginations.
•Learn how to recognize the type of problem to choose the best visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
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