The So What Strategy Revised Edition
The So What Strategy Revised Edition by Davina Stanley, published by Publish Central on February 8, 2019, is a practical guide designed to enhance business communication. This edition, comprising 144 pages, addresses the critical questions that often arise in business settings, such as “So what?” and “Why do I need to know this?” The authors, experienced communication strategists, provide insights on how to effectively present complex ideas in a clear and compelling manner, ensuring that audiences understand the significance of the information being shared.
Readers will find a structured approach to mastering the art of storytelling in business communication. The book outlines five essential steps to unlock the ‘So what’ strategy, including understanding the value of storylining, mastering classic storyline patterns, and implementing these techniques in various business contexts. With a focus on practical examples and actionable insights, this revised edition aims to equip professionals, from new graduates to seasoned executives, with the tools necessary to engage their audiences and convey their messages effectively.
Official synopsis Publisher
So What?
Where’s this going?
Why do I need to know this?
These are some of the most unnerving questions in business. How do you make sure this doesn’t happen to you? And how do you make sure business audiences actually hear what you have to say?
Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience – the CEO, the Board, peers – understands straight away?
In the revised edition of this practical book, Davina Stanley and Gerard Castles – communication strategists with decades of experience working with everyone from graduates through to the C-suite – reveal their proven approach. It’s all about using storylines to get to the ‘So what’ fast, and being able to make a case to back it up.
You can unlock the power of the ‘So what’ strategy by taking five steps, which are outlined in this book:
1. Understand why mastering storylining is worth the investment.
2. Learn how to use a storyline to identify and harness the ‘So what’.
3. Master the seven classic storyline patterns.
4. Use storylines to shape the communication you share.
5. Introduce storylining in your business.
Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, ‘So what? How does that help us?
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