The Icarus Deception How High Will You Fly?
The Icarus Deception: How High Will You Fly? by Seth Godin, published by Penguin Publishing Group on December 31, 2012, is an illustrated edition comprising 256 pages. This book challenges readers to embrace their work as a form of art, moving beyond the conventional wisdom that encourages conformity and obedience. Godin draws on the myth of Icarus to illustrate the dangers of playing it safe, emphasizing that both flying too high and too low can lead to failure. He argues that in today’s economy, creativity is more valuable than ever, and encourages individuals to adopt an artistic mindset in their professional lives.
Readers will find insights into the importance of taking risks and making bold choices in their work. Godin asserts that being an artist is not limited to those with specific talents but is an attitude that anyone can adopt. The book explores themes of personal success, motivation, and creativity, urging individuals to break free from traditional constraints and pursue their passions with courage. This edition serves as a guide for those looking to redefine their approach to work and creativity in a rapidly changing world.
Official synopsis Publisher
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art
Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.
Godin shows us how it’s possible and convinces us why it’s essential.
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