The Competitive Power of Constant Creativity
The Competitive Power of Constant Creativity by Clay Carr, published by AMACOM in 1994, is a first edition that spans 177 pages. This book explores how organizations can maintain a competitive advantage in today’s highly competitive markets through the ongoing development of innovative practices, processes, products, and services. Carr introduces the concept of “constant creativity,” emphasizing its importance for companies aiming to lead rather than follow in their industries.
Readers will find practical guidance on integrating creativity into everyday business operations, including technology applications, product development, and people management. The book outlines seven qualities of a creative organization and presents a model for fostering creativity throughout all levels of a company. It addresses challenges in transforming an organization into a continuously creative entity, offering strategies for combining technology with creativity while maintaining efficiency. Additionally, it discusses leadership, teamwork, and human resource management, providing insights on recruiting and retaining creative employees to enhance organizational flexibility and responsiveness.
Official synopsis Publisher
How can your organization get and keep a competitive advantage in today’s super-competitive markets? By constantly developing practices, processes, products, and services that are both new and profitable. Clay Carr calls this ongoing form of innovation “constant creativity” And companies that have it won’t just lead the pack – they’ll leave their competitors in the dust
The Competitive Power of Constant Creativity is the first book to link creativity to everyday business processes and results, including technology applications, product development, marketing, hiring, and people management. More than an “ideas” book, this success manual provides you with clear, step-by-step guidance on ways to generate workable solutions to new challenges – not just once in a while, but continuously.
Carr defines the seven qualities of a creative organization and provides an original model for becoming a creative system from top to bottom – not just in isolated pockets. You’ll learn ten key attributes that foster organizational flexibility (and thus, creativity) and discover how to handle diversity and conflict constructively to support change.
Transforming an organization into a constantly creative one is not without its challenges – and The Competitive Power of Constant Creativity is quick to help you tackle them. It offers suggestions on how to combine technology and creativity and how to operate creatively without sacrificing efficiency. On the people side, it explores issues of leadership, teamwork, and the learning organization. In addition, the book supplies valuable tips for managing human resources, including ways to recruit and keep creative employees.
Individual creativity is not enough to secure competitive excellence in any company these days. But an organizationwide effort to be constantly creative in all processes and practices can give your company the boost it needs to be better, faster, cheaper, and more customer-oriented than the competition. It’s the only secret weapon you’ll ever need.
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