Telephone Survey Methods Sampling, Selection, and Supervision
Telephone Survey Methods Sampling, Selection, and Supervision by Paul J. Lavrakas is a comprehensive resource published by SAGE Publications on July 9, 1993. This second edition spans 192 pages and is presented in English. The book addresses critical aspects of conducting telephone surveys, including quality control methods for interviews, strategies for converting refusals, and the selection of eligible respondents. It serves as a guide for researchers looking to effectively execute telephone surveys, from generating phone numbers to managing the roles of interviewers and supervisors.
Readers will find an in-depth exploration of various survey issues, including the total survey error concept and a comparison between computer-assisted telephone interviews (CATI) and traditional paper and pencil inventory (PAPI) methods. The book also discusses mixed-mode surveys and the impact of new telecommunication technologies on survey practices. By focusing on these topics, the book aims to equip researchers with the necessary tools and insights to enhance their telephone survey methodologies.
Official synopsis Publisher
What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h
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