Tag: NEW PRODUCTS
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Design and Marketing Of New Products (2nd Edition) — Glen L. Urban
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Product Planning Essentials — Kenneth B. Kahn
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Complete Idiot’s Guide to New Product Development (The Complete Idiot’s Guide) — Edwin Bobrow
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The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century — William H. Davidow
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New Business for Old Europe: Product-Service Development, Competitiveness and Sustainability — Arnold Tukker
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Grabbing Lightning: Building a Capability for Breakthrough Innovation — G. Colarelli O’Connor
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Leading Product Development: The Senior Manager’s Guide to Creating and Shaping the Enterprise — Steven C. Wheelwright
