Tag: MARKETING_MANAGEMENT

  • International Marketing Strategy: Analysis, Development and Implementation — Isobel Doole

    International Marketing Strategy: Analysis, Development and Implementation — Isobel Doole

  • Global and Transnational Business: Strategy and Management — George Stonehouse

    Global and Transnational Business: Strategy and Management — George Stonehouse

  • Strategic Market Management — David A. Aaker

    Strategic Market Management — David A. Aaker

  • Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide — John Jantsch

    Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide — John Jantsch

  • Marketing Management — Philip Kotler

    Marketing Management — Philip Kotler

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes — Margaret Mark

    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes — Margaret Mark