Superbikes and the ’70s
Superbikes and the ’70s by Dave Sheehan, published by Panther Publishing Limited in 2013, is a detailed exploration of the motorcycle industry during a transformative era. This edition, comprising 321 pages, delves into the competitive landscape that emerged when Honda responded to rumors about British motorcycle manufacturers developing new models. The book highlights the launch of Honda’s groundbreaking CB750 Four, which introduced innovations such as electric-start and disc brakes, marking the beginning of a new category known as superbikes.
Readers will find a vivid account of Britain transitioning from post-war austerity to the vibrant culture of the 1970s, set against a backdrop of economic challenges and social change. The narrative captures the excitement surrounding these powerful motorcycles, which became symbols of freedom and style during a time of significant societal shifts. With themes related to the automobile industry and transportation, this book provides insights into how superbikes influenced both the market and popular culture during this dynamic decade.
Official synopsis Publisher
MOTORCYCLES: GENERAL INTEREST. When rumours reached Honda that BSA/Triumph were developing a 750cc triple, it galvanised the Japanese giant into creating the world beating CB750 Four. The British triples may have reached the market first, but the launch just a few months later of Honda’s four-cylinder ‘Dream Four’ (with electric-start, disc brakes and Candy-painted bodywork) caused a sensation in 1968. A new word now joined the lexicon: Superbikes. The opening salvoes in a horsepower war had begun! Superbikes and the ’70s captures the spirit of those heady days. It tells the story of a Britain emerging from the dull, grey years of post-war austerity into the colourful, gritty and psychedelic reality of the ’70s. Despite a backcloth of dubious fashion, rampant inflation, oil embargoes and wild-cat strikes these lightening-fast, chromium-plated polychromatic motorcycles suddenly became affordable in an age of full employment.
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