Strategy Synthesis Resolving Strategy Paradoxes to Create Competitive Advantage
“Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage” by Bob de Wit is a comprehensive resource published by South-Western Cengage Learning in 2010. This third edition spans 490 pages and is presented in English. The book serves as an introduction to strategic management, designed to enhance creative and global strategic thinking among students, drawing on extensive market feedback to ensure relevance and applicability.
Readers will find a wealth of updated content, including new short and long cases from a variety of organizations such as Google and KPMG, providing rich contexts for developing strategic skills. The edition also includes new readings on contemporary topics like Blue Ocean Strategy, ensuring that the material remains current and engaging. Enhanced lecturer resources further support the educational experience, making this book a valuable tool for those studying business and economics, management, and strategic planning.
Official synopsis Publisher
This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.
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