Strategic Management Concepts and Cases
“Strategic Management Concepts and Cases” by Fred R. David is a comprehensive textbook published by Pearson Education in 2009. This twelfth edition spans 662 pages and is presented in English, offering a systematic approach to developing effective strategic plans. The book addresses the increasing challenges and opportunities organizations face today, emphasizing the importance of precision in strategic planning amidst a rapidly changing environment.
Readers will find updated coverage of strategic management concepts, theory, research, and techniques throughout the chapters. The text focuses on the implications of contemporary issues, such as illegal immigration and its impact on strategic management practices. This edition aims to illustrate how these factors influence the formulation and implementation of strategic plans, making it a relevant resource for those interested in business and economics, particularly in the realm of strategic planning.
Official synopsis Publisher
“Both the challenges and opportunities facing organizations of all sizes today are greater than ever. Illegal immigration across the U.S.-Mexico border has reached emergency levels. There is less room than ever for error today in the formulation and implementation of a strategic plan. This textbook provides a systematic effective approach for developing a clear strategic plan. Changes made in this twelfth edition are aimed squarely at illustrating the effect of this new world order on strategic-management theory and practice. … This twelfth edition provides updated coverage of strategic-management concepts, theory, research, and techniques in the chapters.”–Preface.
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