Startup A Silicon Valley Adventure
Startup A Silicon Valley Adventure by Jerry Kaplan, published by Penguin in October 1996, is a reprint edition comprising 336 pages. This book recounts Kaplan’s experiences as he founded GO Corporation in 1987, detailing the challenges and triumphs of navigating the dynamic landscape of Silicon Valley. Through his narrative, Kaplan shares insights into assembling a diverse team of engineers and investors while pioneering the market for hand-held computers that utilized pen input, all while maintaining his enthusiasm for innovation.
Readers will find a vivid portrayal of the tech industry’s early days, filled with encounters involving eccentric employees and venture capitalists. Kaplan’s sharp wit and keen observations bring to life the complexities of corporate culture, as well as interactions with notable figures such as Bill Gates and John Sculley. The book offers a unique perspective on business and technology, making it relevant for those interested in corporate history and the evolution of computing.
Official synopsis Publisher
Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan’s wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one – including Kaplan himself – is spared his sharp wit and observant eye.
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