Sport Management
Sport Management by Karen Bill is a comprehensive resource published by SAGE Publications on April 20, 2009. This first edition spans 256 pages and is presented in English. The book serves as a core text for students enrolled in Sport Management and Sports Studies courses, addressing both traditional business elements and emerging functional areas within the field.
Readers will find an exploration of key topics such as marketing, finance, entrepreneurship, and event management, all aimed at fostering a critical understanding of the intricate relationship between sport, business, and management. The text is designed to support learning through accessible theoretical explanations, real-life examples, case studies, and various learning activities, making it a valuable addition to the study of sports and recreation.
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This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.
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