Six Timeless Marketing Blunders
Six Timeless Marketing Blunders by William L. Shanklin, published by Lexington Books in 1990, is a reprint edition comprising 154 pages. This book explores six significant marketing mistakes that contribute to product and business failures, offering insights for entrepreneurs and executives aiming to enhance their success rates by avoiding these common pitfalls.
Readers will find practical advice on steering clear of errors such as the better mousetrap philosophy, along with checklists designed to help marketers maintain effective strategies. The book delves into essential topics within business and economics, particularly focusing on marketing and management, making it a useful resource for those looking to refine their marketing approaches.
Official synopsis Publisher
Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
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