Show Me, Don’t Tell Me Visualizing Communication Strategy
Show Me, Don’t Tell Me Visualizing Communication Strategy by Dave Holston, published by Simon and Schuster on July 17, 2015, is a comprehensive guide focused on enhancing strategic communication for stronger brands. This 224-page book emphasizes the importance of building long-term relationships with customers and stakeholders through consistent and meaningful communication. Holston outlines a framework that includes defining business goals, understanding audience needs, analyzing the competitive landscape, and establishing metrics for success.
In this edition, readers will discover a manageable four-step process for developing visual strategic communications. The book integrates various aspects of marketing, public relations, and internal communications, ensuring that strategies are accountable and effective. With a focus on design and graphic arts, Holston’s insights aim to empower brands to communicate more effectively and achieve their objectives.
Official synopsis Publisher
A guide to strategic communication for stronger brands!
Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience’s needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers.
In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers.
This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
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