Servant Selling

“Servant Selling” by Bernard Smalls, published by Lulu.com on October 14, 2005, is a 200-page exploration of a unique approach to sales. This edition presents the idea that selling does not have to be a confrontational process, challenging the common perception that salespeople and customers are often at odds. Instead, Smalls introduces a concept that emphasizes a more collaborative relationship, aiming to transform the way sales professionals engage with their clients.
Readers will find key concepts that guide them toward a more effective and prosperous approach to professional selling. The book addresses the struggles many salespeople face and offers insights on how to shift from a competitive mindset to one that fosters cooperation and mutual benefit. With a focus on the principles of servant leadership within the business and money sector, “Servant Selling” provides practical strategies for those looking to enhance their sales techniques and build stronger customer relationships.
Official synopsis Publisher
Servant Selling may seem like an oxymoron in the competitive world that we live it but it is actually a sound concept that works. Most sales people see selling as a fight for the checkbook with the customer where the salesperson and customer are in an antagonistic relationship. This is the general attitude of most sales people that struggle from month to month for a paycheck. It does not have to be that way for you. This book holds key concepts of how to do it right and prosper in the world of professional selling.
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