Selling Online For Dummies

Selling Online For Dummies by Paul Waddy, published by John Wiley & Sons on March 31, 2025, is a comprehensive guide designed to assist individuals in establishing and thriving in the e-commerce landscape. This 384-page handbook addresses the growing popularity of online shopping and the vast opportunities within the multi-billion-dollar industry. Waddy provides practical insights on setting up an online shop, covering essential topics such as product selection, supplier management, and website development.
Readers will find detailed guidance on marketing strategies, including SEO and social media advertising, as well as tips for enhancing user experience to foster customer loyalty. The book also addresses critical aspects of e-commerce, such as payment processing and compliance with taxes and duties. Selling Online For Dummies serves as a valuable resource for anyone looking to transform their e-commerce ideas into a profitable reality.
Official synopsis Publisher
Transform your ecommerce ideas into profitable reality with this page-turning new handbook
Online shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.
In Selling Online For Dummies, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert’s eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like:
- Finding hot products to sell, working with suppliers and managing your inventory
- Building a website from scratch by choosing the right developer and platform
- Marketing your site with smart SEO, paid ads, and organic marketing strategies on Google, Instagram, Facebook and TikTok
- Understanding the user experience and creating happy, loyal customers
- Dealing with payments, currencies, taxes and duties
It’s time to take advantage of the commercial opportunities waiting for you online. Selling Online For Dummies is a must-read that will help you turn your great idea from virtual to reality.
Author
Publisher
Topics
FAQ
What is “Selling Online For Dummies” about?
Who is the author of “Selling Online For Dummies”?
When was “Selling Online For Dummies” published?
What is the ISBN for “Selling Online For Dummies”?
What are the book details (language, pages, edition)?
