Selling on the Net The Complete Guide
Selling on the Net The Complete Guide by Herschell Gordon Lewis, published by NTC Business Books in 1997, offers a comprehensive exploration of selling in the digital marketplace. This 272-page guide addresses the gap in literature regarding effective sales strategies in Cyberspace, focusing on practical marketing techniques rather than technical aspects. The book aims to clarify common misconceptions and challenges faced by businesses venturing into online sales.
Readers will find a wealth of information designed to enhance their understanding of e-commerce and digital marketing. The guide provides actionable insights and strategies for creating market-savvy websites, emphasizing the importance of separating marketing from technical implementation. With a focus on advertising and promotion within the context of the Internet, this book serves as a valuable resource for those looking to navigate the complexities of online selling effectively.
Official synopsis Publisher
Much has been written about the technical aspects of commerce in “Cyberspace.” Almost nothing has been written about how to sell in Cyberspace. This book covers that gap. Even as the World Wide Web struggles to position itself among advertising/marketing media, many who believed “The medium is the message” are sustaining heavy losses. Why? This book explains why. Better yet: This book explains what to do about it, separating marketing from technical implementation. It also dismisses some of the artificial Internet folklore created by those who confuse enthusiasm and speculation with fact. Selling on the Net is a hard-boiled “how-to” marketing manual, loaded cover to cover with tips, facts, and rules for creating market-savvy sites.
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