Scenario Planning: Managing for the Future
Scenario Planning: Managing for the Future by Gill Ringland, published by Wiley on March 16, 2006, is a comprehensive guide that explores the role of scenario planning in strategic management. This updated second edition emphasizes the importance of including line managers in the scenario planning process, highlighting their unique insights into customer and competitor behavior. The book presents scenario planning as a tool for organizations to better understand and navigate long-term uncertainties rather than merely as a method for making predictions.
Readers will find a practical approach that combines conceptual frameworks with real-world applications, including case studies, checklists, and examples. The content focuses on how organizations can utilize alternative scenarios to identify early indicators of change in their operating environment. With 482 pages of detailed insights, this edition serves as a valuable resource for those interested in strategic planning and management practices.
Official synopsis Publisher
Scenario planning has received much top-level interest in the corporate sector as a way of realistically assessing the long-term future. Yet seldom are line managers included in initiatives, even though their exposure to customers and competitors means they often pick up subtle signals that are the first alert of changes to the operating environment. By exposing line managers to alternative scenarios, organizations can reduce the risk of ignoring the small environmental changes that are the advance warning for major discontinuities. Now completely updated in a new edition, the message of this practical, hands-on guide is that scenarios are not predictions or forecasts, but powerful weapons in managing the uncertainties of the future. Taking a conceptual rather than mathematical approach, it includes a wealth of case studies, checklists, early indicators and examples.
FAQ
What is “Scenario Planning: Managing for the Future” about?
Who is the author of “Scenario Planning: Managing for the Future”?
When was “Scenario Planning: Managing for the Future” published?
What is the ISBN for “Scenario Planning: Managing for the Future”?
What are the book details (language, pages, edition)?
