Retail Management A Strategic Approach
Retail Management A Strategic Approach by Barry Berman, published by Prentice Hall in 2010, is an informative resource designed to assist readers in navigating the complexities of the retailing industry. This 11th edition spans 654 pages and is presented in English, offering a comprehensive overview of strategic retail management. The book covers essential topics such as situation analysis, customer targeting, store location selection, and effective merchandise management, providing a structured approach to managing a retail business.
Readers will find valuable insights into the retail sector, including strategies for communicating with customers and integrating various aspects of retail management. The text also includes career advice aimed at individuals looking to enhance their opportunities within the industry. With its focus on practical applications and strategic frameworks, this book serves as a useful guide for those interested in business and economics, particularly in the fields of retailing and sales.
Official synopsis Publisher
The text that helps readers thrive in today’s retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
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