Retail Business Kit For Dummies
Retail Business Kit For Dummies by Rick Segel, published by Wiley on June 15, 2001, is a comprehensive resource for aspiring retail entrepreneurs. This first edition, consisting of 384 pages, provides expert advice on essential aspects of starting and managing a retail business. Segel covers topics such as branding, marketing, and merchandising, guiding readers through the intricacies of day-to-day operations and the various details that retail professionals handle.
Readers will find practical insights on setting up a retail shop, including selecting a location, choosing merchandise, and hiring staff. The book also addresses the creation of a business plan and the necessary paperwork, such as taxes and permits. Additionally, it offers strategies for effective selling, promotion, and advertising, along with tools for identifying target customers and developing marketing plans. A CD-ROM included with the book features sample financial reports and customizable business forms, making this guide a valuable tool for anyone interested in the retail industry.
Official synopsis Publisher
Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You’ll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis.
If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone:
- Who wants to be her own boss
- Considering a career in retailing
- Who loves working with people
- Thinking about opening their own business
- Who loves to sell
Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop — finding the perfect location, choosing and purchasing merchandise, and hiring employees. You’ll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. There’s also great advice on the art of selling and the fundamentals of promotion and advertising. You’ll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And there’s much more:
- Branding your business
- Identifying and targeting your ideal customer
- Developing a marketing plan
- Pricing your merchandise
- Fulfilling legal and financial responsibilities
- Getting the word out
- Choosing the right media to advertise in
- Setting up and running a sale
- Fundamentals of accounting and financial statements
The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you’re thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits.
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