Research Methods in Business Studies
Research Methods in Business Studies by Pervez Ghauri is a comprehensive guide published by Cambridge University Press on March 12, 2020. This fifth edition spans 300 pages and is presented in English, offering clear and practical explanations of essential research methods in business studies. The book outlines a step-by-step approach to data collection, analysis, and problem-solving, enabling readers to formulate research questions, select appropriate methods, and present findings effectively.
In this edition, readers will find updated cases and examples that enhance the applicability of research methods across various contexts. The authors evaluate both qualitative and quantitative methods, guiding readers toward suitable research designs for specific inquiries. Additionally, the book includes new chapters focusing on qualitative data collection and analysis, quantitative research methods, and report writing, making it a valuable resource for those in business and economics, management, and library and information science.
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This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
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