Quantitative Models in Marketing Research
Quantitative Models in Marketing Research by Philip Hans Franses, published by Cambridge University Press on June 10, 2010, is a reprint edition comprising 224 pages in English. This book presents essential quantitative models relevant to marketing research, detailing the mechanics of each model alongside empirical analyses and real-world examples. It aims to equip readers with the ability to apply these techniques while also providing insights into the latest methodological developments in the field.
Readers will find a structured approach that caters to both students and practitioners, accommodating varying levels of numerical skills, although a basic understanding of elementary numerical techniques is assumed. The book covers topics such as econometrics and statistics, emphasizing practical applications in business and economics. Through its comprehensive exploration of quantitative methods, this edition serves as a valuable resource for those looking to deepen their understanding of marketing research methodologies.
Official synopsis Publisher
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
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