Produktionssamling Exploring Strategy : Text and Cases

Productionssamling Exploring Strategy: Text and Cases by Gerry Johnson is a comprehensive resource published by Pearson Education in 2014. This 10th Revised edition spans 783 pages and is presented in English, making it accessible for students of strategic management at all levels. The book covers essential topics in the field, including internationalisation, mergers, innovation and entrepreneurship, as well as corporate strategy and diversification.

Readers will find a detailed exploration of these key areas within the fast-evolving discipline of strategic planning and business planning. The content is designed to support students in understanding the complexities of strategic management, providing insights that are relevant to both academic study and practical application. This edition serves as a valuable tool for those looking to deepen their knowledge in these critical business topics.