Product Design and Development

Product Design and Development by Karl T. Ulrich, published by McGraw-Hill Higher Education in 2008, is a comprehensive resource that addresses contemporary design and development issues. This 4th edition, comprising 368 pages, explores key topics such as identifying customer needs, design for manufacturing, and prototyping, providing a detailed overview of product development techniques that integrate marketing, design, and manufacturing functions.

Readers will find that the book emphasizes integrative methods that facilitate problem-solving and decision-making among diverse disciplinary perspectives. It reflects the current industry trend of conducting product design and development within cross-functional teams, making it relevant for those interested in the intersections of business, engineering, and operational systems. This edition serves as a valuable reference for understanding the complexities of product design and development in today’s market.