Principles: Princ Economics

“Principles: Princ Economics” by Robert H. Frank, published by McGraw-Hill/Irwin in 2001, is an introductory text designed to teach core economic concepts to students without overwhelming them with excessive details. This edition spans 834 pages and is presented in English, focusing on making economics intuitive and accessible. The authors introduce a concise list of fundamental principles, illustrating and applying each in various contexts to reinforce understanding.
Readers will find that the book encourages them to become economic naturalists, prompting them to ask and answer questions about their economic environment. Through engaging examples, such as the presence of Braille dots on drive-up ATMs, Frank and Bernanke aim to help students recognize the implicit or explicit cost-benefit calculations behind everyday economic features. This approach not only fosters comprehension but also cultivates a deeper awareness of the economic landscape.
Official synopsis Publisher
The text seeks to teach introductory students core economic concepts – the essence of economics – without overwhelming them with details. Principles of Economics presents the material in an intuitive way that avoids excessive maths. The authors introduce a short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they’ve learned. The text seeks to create economic naturalists; that is, after reading the text, students will ask (and answer) questions about their economic environment. For example, students will see Braille dots on drive-up ATMs and ask why they’re there. Peppered with such examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.
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