Press Release Power
Press Release Power by Paul Clifford, published by CreateSpace Independent Publishing Platform on July 27, 2014, is a concise guide that explores the effective use of press releases in both traditional and online media. With 60 pages, this book provides insights into how to craft a press release that not only garners attention from newspapers and radio stations but also enhances online visibility through syndication and backlinks. The author emphasizes the importance of writing your own press release, arguing that no one knows your product or service better than you do.
Readers will find practical advice on the structure and distribution of press releases, focusing on how to ensure they are picked up by search engines and news services. The book addresses common misconceptions about the difficulty of writing press releases and offers a straightforward formula to follow. With topics related to business and economics as well as public relations, this edition serves as a resource for anyone looking to improve their media outreach and online presence.
Official synopsis Publisher
The traditional way to get noticed in the press and online is to write and publish a press release and hope that it gets picked up and mentioned in a high volume newspaper or radio station. Theother benefit which is equally important in today’s online world, is if you get it posted correctly it will be syndicated to many websites who will backlink to your site and lift you up the rankings in thesearch engines.Google and others see these links as high value as they are coming from official news sources. If your release is distributed correctly, Google will actually list them in its own news service guaranteeingyou traffic as well. This will normally happen the day after you publish.Many people tell me they don’t know how to write a press release and many tell me they use a PR agency “for all that stuff”. Well my answer to them is “Who knows the most about your product or service? – Yes you do” …so who better to write it? Its really not that difficult and you just need to need to follow a formula.
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