Presidential Communication: Description and Analysis
Presidential Communication: Description and Analysis by Robert E. Denton Jr. is a New Edition published by Holtzbrinck on August 13, 1986, featuring 358 pages in English. This book presents a comprehensive study that merges the fields of presidential studies and communication, focusing on the concept of the rhetorical presidency. It explores the dynamics of presidential rhetoric and persuasion, arguing that this analytical approach provides deeper insights into the nature of the presidential office.
Readers will find a thorough examination of the presidency through the lens of communication scholarship, supported by theoretical discussions and case studies from recent history. The book builds a foundational understanding of how presidential communication functions and its implications for executive power. By analyzing various aspects of rhetoric and persuasion, this work aims to enhance the understanding of the presidency in the context of communication strategies.
Official synopsis Publisher
Presidential Communication is the first book to combine a study of the presidency with communications. First it builds a base for the rhetorical presidency–what it means and how it works–and why an Approach based on an analysis of presidential rhetoric and persuasion works better than others to uncover the essential nature of the office. The authors also examine the presidency from the major areas of concentration traditionally found in communications scholarship. The theoretical discussion is reinforced with case studies drawn from recent history.
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