Practical Tourism Research, 2nd Edition

Practical Tourism Research, 2nd Edition by Stephen L J Smith is a comprehensive textbook published by CABI on December 19, 2016. This edition, comprising 284 pages, presents essential concepts and tools for understanding, managing, and conducting research in the field of tourism. It emphasizes the importance of training in research methods for students and professionals alike.
Readers will find practical guidance on various research designs and tools commonly used in tourism research, along with cautions to consider. The book incorporates pedagogical features to enhance learning, making it a valuable resource for both undergraduate and postgraduate students, as well as researchers, consultants, and managers in the hospitality and travel industries.
Official synopsis Publisher
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Also including an increased use of handy pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants and managers.
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