Persuasive Writing

Persuasive Writing by Herman Holtz, published by McGraw-Hill in 1983, is a comprehensive guide that delves into the techniques of persuasion applicable to various forms of business writing. This edition, consisting of 238 pages, offers insights into crafting effective sales proposals, advertising copy, press releases, and direct-mail packages, making it a valuable resource for professionals looking to enhance their communication skills in a business context.

Readers will find practical strategies and methods designed to improve their persuasive writing abilities. The book focuses on the essential elements of business English, providing clear explanations and examples that illustrate how to effectively engage an audience through written communication. By exploring the nuances of persuasive techniques, this work serves as a useful tool for anyone involved in business writing, aiming to convey messages that resonate and prompt action.