Persuasive Communication

“Persuasive Communication” by Erwin P. Bettinghaus is a comprehensive examination of the key theories surrounding persuasive communication, published by Cengage Learning on January 2, 1994. This fifth edition spans 432 pages and is presented in English, offering readers a detailed exploration of the subject through various examples drawn from advertising, the legal profession, and social sciences research.

Readers will find a thorough analysis that delves into the intricacies of interpersonal communication and the art of persuasion. The book emphasizes theoretical frameworks while illustrating concepts with real-world applications, making it a valuable resource for those interested in understanding how persuasive techniques operate across different contexts. This edition serves as a significant contribution to the study of rhetoric and communication strategies.