Persuasion Engineering
“Persuasion Engineering” by Richard Bandler, published by Meta Publications in 1996, is a comprehensive guide that explores the intricacies of the sales process. This edition spans 208 pages and is presented in English. The book delves into the essential human communication factors that influence sales, offering insights on how to adapt your approach to various situations effectively.
Readers will find practical techniques that cover the entire sales journey, from initiation to closing. The content emphasizes the importance of understanding everyday communication dynamics, enabling readers to tailor their sales strategies in real-time. With a focus on business and management, this book serves as a resource for those looking to enhance their skills in sales and selling.
Official synopsis Publisher
“This book covers everything from the beginning of the sales process through the close. Using the everyday human communication factors that are present in every situation imaginable, you can learn to take these factors to engineer your sales approach on-the-fly, as each situation deserves. With so many available sales ideas out there, none of them address the simple, basic and powerful techniques you can learn from this book.” — BOOK JACEKT.
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